How India’s Emerging B2B Portals Are Empowering Exporters to Reach Global Markets Faster
Digital Trade Frontiers: Ekansh Global’s Strategy Shows How Indian SME’s Are Exploiting Global Demand in B2B Marketplaces
India’s digital transformation is changing its domestic economy, but it is also reconstituting India’s role in global trade. A pivotal component of this transformation is the explosive growth of B2B (business-to-business) portals providing Indian exporters with a means of direct access to international markets, enabling increased operational efficiency, and facilitating opportunities for growth at an unprecedented scale. For firms like Ekansh Global, which manufactures garments and textiles, these online B2B platforms offer support for sustainable growth and global market access.
B2B Portals: The new age trade facilitators
Exporting from India used to be loaded with intermediaries—from agents, to distributors, to the trading house—all of which drove up costs, increased timelines and provided opacity to a process. With the emergence of digital B2B platforms like IndiaMART, TradeIndia, ExportersIndia, Alibaba, and most recently, export startups, the situation is changing. These portals allow exporters to present their offerings directly to global buyers, bypassing middlemen and creating transparent, faster communication channels.
“Our objective has always been to deliver high-quality garments at scale, backed by transparency and efficiency. With India’s top B2B trade platforms, we’ve been able to connect directly with wholesalers, retailers, and importers across geographies—eliminating third-party delays and unnecessary costs,” said a spokesperson from Ekansh Global.
Ekansh Global: A Case Study in Digital Export Accelerators
Ekansh Global, located in India, has established itself as a credible manufacturer of various textiles. Given its digital-first approach it has demonstrated its capabilities on several B2B marketplaces and communicated with buyers in real time from Europe, North America, the Middle East and beyond.
Their offerings include:
Bulk apparel manufacturing for men, women, and children
Private-label production for emerging fashion startups
Industrial and hospitality uniforms
Custom-designed workwear and lounge apparel (T-shirts, pajamas, linen shirts, track pants)
Sampling, design support, and export documentation assistance
By leveraging B2B portals, Ekansh Global not only markets its portfolio but also manages leads, negotiates terms, and finalizes deals—all through digital channels. This shift has significantly improved lead times, reduced dependency on trade intermediaries, and allowed the company to maintain competitive pricing.
The Bigger Picture: Indian SMEs are Going Global, Digitally
There is a digital explosion occurring in India’s B2B export arena. Industry analysts explain that more than 70% of global buyers prefer to buy products via trusted online platforms, particularly in a post-COVID world where traditional physical trade shows have been replaced with online marketplaces.
Ekansh Global is experiencing this shift in meaningful ways:
- 40% increase in export queries in less than one year;
- newly established partnerships with wholesalers/importers in the UAE, UK and USA;
- quicker lead conversion and shorter communications timeframe.
Ekansh Global’s success reflects a greater trend: Indian MSMEs are emerging as digital exporters, and utilizing e-commerce and platform-led sourcing to reach previously inaccessible markets.
#ekanshglobal#modernbusinessindia #modernbusinessindiamagazine
#printpublication #printmagazine #ExportFromIndia