Hypercasual video games, with simple gameplay and low-stakes challenges, are getting more sophisticated as studios struggle to retain monetizable players (Katie Deighton/Wall Street Journal)

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Katie Deighton / Wall Street Journal:

Hypercasual video games, with simple gameplay and low-stakes challenges, are getting more sophisticated as studios struggle to retain monetizable players  —  Mobile games that require little brainpower to play are becoming more sophisticated as their publishers try to cling on to fickle—and monetizable—players



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