The anatomy and physiology of startup lay-offs: what separates future’s great brands from the crowd

“Massive lay-off at a highly funded startup.” Waking up to such headlines has become usual over the last few weeks. It’s unfortunate that more than 12,000 people in the Indian startup ecosystem have lost jobs in 2022 so far. But it’s the hard truth of a funding winter. The reasons cited by the managements are often similar. They blame the global macroeconomic conditions and maintain that “harsh decisions” need to be taken to stay afloat. But is