Podcasts have become a source of convenient entertainment that's growing in popularity, but their growth can become limited on platforms like PodBean and BuzzSprout. By building a website and using a WordPress podcast theme, you can…
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post,…
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use…
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services.
The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO…
You put an app on your phone, but haven't used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you've been struggling with. Email personalization saves the…
Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales.
Did you know that customer retention has been found to be even more critical to your company's success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention…