Marketing

Amid Dubai moving forward with a new license program for cryptocurrency service providers, local regulators are introducing additional marketing and advertising rules for the industry.Dubai’s Virtual Asset Regulatory Authority (VARA),…

The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles. Leading…

By Prerna M Ease of Doing Business for MSMEs: In a country with 63 million micro, small and medium enterprises (MSMEs), consumers remain flooded with choices between a multitude of commodities with no unique differentiation and sold in…

The last two years have brought forth the importance of being purpose driven for organisations. According to a report by consulting firm Capgemini, 78% of consumers believe that companies have a larger role to play in society than just…