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Rivigo: Why Rivigo, which hired from all sectors, is zeroing in on seasoned logistics hands for its revival

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Synopsis

Known for harnessing tech to solve logistics problems, Rivigo is grappling with its own challenges. In a drastic course correction, it has been hiring people with deep experience in the logistics sector, which it wouldn’t have done till a year ago. While the fresh set is helping stabilise the company and build confidence, how far can it take Rivigo?

India’s logistics sector had no truck with flamboyance. Until Rivigo drove in. In several ways, the startup became a torchbearer, showing the path to dust down the grimy world of logistics using best-in-class tech. It has come to be known for its very own way of going about the business, often unloading age-old norms and innovating with concepts like the driver relay model. So, it did not come as a surprise that logistics-sector experience

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