advertising

I reluctantly accept that advertising has to exist. People have to make a living. If you aren’t willing to pay for your service, podcast, mobile game, or article, like this one, then you have to expect some advertisements. Most of us are…

Allu Arjun, who shot to fame in the Hindi heartland late last year after the sudden success of the dubbed version of his action thriller ‘Pushpa: The Rise’, has seen his brand value skyrocket in the North and West. Many in the marketing…

Indians love to ride fulfilling story arcs and a touch of drama helps although unstereotyping in advertising is likely to unlock higher marketing return on investment, according to Kantar, which tested more than 13,000 creatives for…