kantar

Sales of products touted to have immunity-boosting properties such as Chyawanprash, honey and Ayurvedic supplements receded to the pre-Covid levels in the April-June quarter, companies and market researchers said. In the hygiene products…

Nearly three-fourths of Indians feel increasing cost of living among other concerns have started to impact their big life plans including future savings, children's education and retirement plans. In fact, nearly half of the people in…

Consumers have not stopped mopping their floors or keeping their toilets clean. But they have certainly started using unbrandedproducts for these chores, letting go of the established names. The result: The unbranded segments in these…

Indians love to ride fulfilling story arcs and a touch of drama helps although unstereotyping in advertising is likely to unlock higher marketing return on investment, according to Kantar, which tested more than 13,000 creatives for…