Antenna: 19% of US streaming users canceled 3+ subscriptions from June 2020-June 2022; average monthly customer defections were 5.46% in July, up from 4.46% YoY (Sarah Krouse/Wall Street Journal)
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Sarah Krouse / Wall Street Journal:
Antenna: 19% of US streaming users canceled 3+ subscriptions from June 2020-June 2022; average monthly customer defections were 5.46% in July, up from 4.46% YoY — Customer loyalty to Netflix, Hulu, HBO Max and other services declines amid stiffer competition — Netflix Hit a Subscriber Peak, Here’s How It Plans to Keep Growing
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