Boston-based Zoovu, which offers tools to improve product discovery across apps and websites, raises $169M led by FTV, bringing its total funding to $200M+ (Kyle Wiggers/TechCrunch)

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Kyle Wiggers / TechCrunch:

Boston-based Zoovu, which offers tools to improve product discovery across apps and websites, raises $169M led by FTV, bringing its total funding to $200M+  —  The competition in ecommerce has become fiercer as the pandemic drives shoppers online.  At the same time, customers have grown to expect better experiences.