IPL media rights: BCCI confirms record-breaking deals with Star, Viacom18 and Times Internet; total value hits Rs 48,390cr – The Economic Times Video

The Board of Control for Cricket in India (BCCI) has confirmed the culmination of a record-breaking E-auction of the media rights for the Indian Premier League for the 2023-27 cycle. In deals worth Rs. 48,390.52 cr; Star Sports, Viacom 18, and Times Internet have emerged as the big winners.