Mirchi Plus launches true-crime audio show ‘1000 Crore Ki Laash’

TNN
New Delhi: Mirchi, India’s top city-centric music and entertainment company, has launched its all-new audio series, exclusively on the Mirchi Plus app, titled ‘1000 Crore Ki Laash’. Narrated by actor Nawazuddin Siddiqui in his iconic voice, the six-episode true-fiction limited audio series takes inspiration from a popular crime controversy.
While Siddiqui’s compelling narration is sure to keep listeners on the edge of their seats as it delves into the lives of two protagonists, the episodes — of 25-35 minutes — take listeners through the duo’s extremely strained relationship, making them anticipate the motive behind one of the characters’ tragic death. The combination of Siddiqui’s captivating narration, the remarkable music and the background score, which is an original composition of Mirchi, makes for an immersive audio experience for the listeners.
“As a leading multi-format, multi-content brand, Mirchi is always on the lookout for newer avenues to deliver best-in-class entertainment to its audiences,” said Prashant Panday, MD & CEO, ENIL, Mirchi. “Through our newly launched app, Mirchi Plus, we aim to celebrate the love for stories in India and make it ‘Kahaniyo Ka Asli Adda’ by curating multifarious audio shows across genres — crime, romance, horror, and thriller — for our listeners. Mirchi’s latest true-crime show, 1000 Crore Ki Laash, is a representation of the kind of enthralling stories that we plan on bringing for our audiences, exclusively on the Mirchi Plus App.”
Listeners will also get to witness Siddiqui narrating the story in true Bollywood style and cracking several dark-humoured punches, making 1000 Crore Ki Laash a must-listen.
“We are excited to launch our first-ever audio web series show 1000 Crore Ki Laash. Voiced by Bollywood’s finest, Nawazuddin Siddiqui, we hope it’ll be a treat for those who love crime and thrillers. This is the first in the line of exciting audio shows we have in store for our audiences, watch this space,” said Indira Rangarajan, national content director, ENIL, Mirchi.