Nielsen strikes a deal with Amazon to measure Thursday Night Football, the first time a streaming service will be included in Nielsen's weekly TV viewing report (Joe Flint/Wall Street Journal)
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Joe Flint / Wall Street Journal:
Nielsen strikes a deal with Amazon to measure Thursday Night Football, the first time a streaming service will be included in Nielsen’s weekly TV viewing report — Three-year deal marks first time ratings firm will include viewership of a streaming service’s programming in traditional TV report
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