Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding (Sarah Perez/TechCrunch)

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Sarah Perez / TechCrunch:

Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding  —  Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house.