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Synopsis
The innovative operating model, which was expected to address driver shortage and improve efficiencies, hasn’t been delivered as it could not address real challenges on the ground. While DHL SmarTrucking found the relay unsustainable within a few months of piloting it, Rivigo hopes to overhaul it with a new strategy. But the key question is: does relay have a future?
“It’s fine to celebrate success but it’s more important to heed the lessons of failure.” — Bill GatesStartup founders have boundless energy. Entrepreneurship is all about coming up with fresh ideas and taking on financial risks to execute them immaculately. It’s indeed an exciting journey. However, things may not always play out in the practical realm of this hard world.Consider the relay trucking model for instance. The innovative operating
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