Rice bran oil: What is it and why its consumption is on the rise in India – The Economic Times Video

Rice bran has become a sought-after commodity in India as the world’s biggest importer of vegetable oils tries to overcome an edible oil shortage caused by global supply disruptions. A by-product in rice milling, rice bran has been traditionally used for cattle and poultry feed. In recent years, oil mills have started extracting rice oil, which is popular among health-conscious consumers but historically more expensive than rival oils.