Source: Amazon is testing a feature, reportedly called Inspire, in its app that would show users a TikTok-style feed of product photos and videos (Sebastian Herrera/Wall Street Journal)

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Sebastian Herrera / Wall Street Journal:

Source: Amazon is testing a feature, reportedly called Inspire, in its app that would show users a TikTok-style feed of product photos and videos  —  Beta feature is being assessed internally by employees, could eventually be launched more broadly  —  Even Amazon.com Inc. AMZN -2.60%▼ wants to be a little like TikTok.