The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions (Wall Street Journal)
[ad_1]
Wall Street Journal:
The linchpin in Microsoft’s Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that’s helping fuel Microsoft’s online advertising ambitions — Tech company, embracing underdog role, reignites its ambitions in online advertising — Microsoft Corp. MSFT 1.04%▲ …
[ad_2]
Source link