Why do trucking marketplace startups fail to scale? The transporter in them can answer this.

They were supposed to bring order to India’s chaotic road-logistics space, rein in the dodgy brokers, and offer value to both truckers and the shippers. And they had a recipe for success – founders who could think out of the box, solid algorithms, innovative operations and business plans, and backing of the venture funds. Yet, many online trucking marketplace startups tripped midway. According to data platform Tracxn, since 2006, 328 trucking